Being in the coaching and consulting business for 27 years, I’ve learned much about what makes or breaks personal/professional coaching, consulting, and network marketing businesses.
The following three activities have kept me afloat through 9/11, financial market crashes, recessions, and a global pandemic, when 9 out of 10 coaching practices went out of business.
First, you must develop bulletproof confidence to weather all the storms you will face, and you’ll need outside help to get there because you won’t see your blind spots.
Self-sabotage, insecurity, procrastination, lack of focus, and imposter syndrome are battles you must win.
Symptoms of deep-seated insecurities are not charging what you’re worth, giving away your services, a lack of clarity, too many goals, and consistently busting your butt with no apparent payoff or financial gain.
Second, you must clarify what you offer, who your ideal client is, and how your unique approach will provide customers with their desired benefits better than any other method.
After struggling with confidence, not having clarity is the most significant challenge for every business owner.
We spend tens of thousands of dollars and hours trying to clearly express to prospects how we can bring value to their lives, and after all that effort, most attempts still fall flat.
It’s heartbreaking, and you can go broke spinning your wheels trying to ride the next wave of marketing madness, whether it be FB ads, Linkedin campaigns, funnels, autoresponders, surveys, etc.
You don’t need all the fancy bells and whistles when you have a strong hook, story, and offer.
The third deadly mistake new and older coaches make is not having a straightforward lead-generation plan.
You can be brilliant at what you do, but it doesn’t matter if you don’t have any clients.
I’ve spent a fortune on sales, marketing, branding, and business coaching, along with decades of attending personal development seminars, which helped me move the needle forward.
The biggest problem is that everything you need isn’t in one place.
You have to hire a mind coach to boost your attitude, a Hypnotist to upgrade your self-sabotaging beliefs, a marketing coach to set up your campaigns, a funnel builder for your sites, a relationship coach to save your marriage, etc.
So when I decided to certify people as One Belief Away™ Hypnotists so they could get paid top dollar to significantly improve the lives of their customers, resolving these three core issues became a must.
Of course, you don’t have to go through my One Belief Away™ Hypnosis Certification for me to help you solve those issues.
You can join one of my upcoming Business Acceleration Mastermind groups so we can lift you and your business to the next level.
If you ARE interested in enrolling now in my mesmerizing OBA™ Certification starting October 27th, we will solve those three deadly business mistakes and the ones I haven’t mentioned here.
I encourage you to spend some time identifying which of those three deadly business mistakes is holding you back and then reach out when you’re ready to solve them once and for all!
Thanks for reading.
Tim Shurr
